Are beef merchandisers in South Korea willing to adopt food-safety enhancing treatments of imported chilled beef?

영문 제목
Are beef merchandisers in South Korea willing to adopt food-safety enhancing treatments of imported chilled beef?
저자
Renee Kim
출판년도
2004-12
초록
This study examined a survey data set of 840 observations from 105 beef merchandisers in South Korea, regarding their perceptions toward food safety-enhancing treatments on imported chilled beef products. Estimation of a multinomial logit model (MNL) indicated that price and meat color attributes are important in determining Korean beef buyers' purchase choice. The study results showed that the Korean beef buyers are willing to pay a premium (10 %) for bio-preservatives packaging, while they are reluctant to accept steam pasteurization technology. The Korean beef merchandisers' positive response toward bio-preservative treatment suggests that adoption of this food safety technology may contribute to improvement of quality control of imported chilled beef in the Korean beef market.
This study examined a survey data set of 840 observations from 105 beef merchandisers in South Korea, regarding their perceptions toward food safety-enhancing treatments on imported chilled beef products. Estimation of a multinomial logit model (MNL) indicated that price and meat color attributes are important in determining Korean beef buyers' purchase choice. The study results showed that the Korean beef buyers are willing to pay a premium (10 %) for bio-preservatives packaging, while they are reluctant to accept steam pasteurization technology. The Korean beef merchandisers' positive response toward bio-preservative treatment suggests that adoption of this food safety technology may contribute to improvement of quality control of imported chilled beef in the Korean beef market.
목차
Ⅰ. IntroductionⅡ. Marketing Issues in Korea's Beef SectorⅢ. Empirical Modeling and Survey MethodologyⅣ. Results and Discussions
서지인용
page. 1 - 16
발행처
University of Manitoba
주제어
Food safety technology; Korean Beef Buyers; Willingness to pay premium for food safety attributes Beef Quality and Safety; Food safety technology; Korean Beef Buyers; Willingness to pay premium for food safety attributes Beef Quality and Safety
발간물 유형
KREI 논문
URI
http://repository.krei.re.kr/handle/2018.oak/18168
Appears in Collections:
학술지 논문 > 농촌경제 / JRD
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