소비자 인식 분석을 통한 재래시장의 활성화 방안 도출

영문 제목
Analysis on Consumers’ Perception for the Promotion of Traditional Retail Market
저자
김성훈한재환
출판년도
2011-07-31
초록
In Korea, there are more than 1,500 traditional retail markets selling agricultural and other products to consumers, but the number has gone down a lot recently due to increasing number of discount stores and department stores. The purpose of this paper is to analyze consumers' recognition of traditional retail markets using a multinomial logit model and suggest strategies to promote the traditional retail markets.The results of the analysis present several implications: First, most consumers often buy small amount of products and are satisfied with the quality of products in the traditional retail markets. Second, investment in parking facilities for consumers is the most important physical factor. Third, the difference in consumers' characteristics requires differentiation of strategy on physical or non-physical factors to promote the traditional retail markets.
In Korea, there are more than 1,500 traditional retail markets selling agricultural and other products to consumers, but the number has gone down a lot recently due to increasing number of discount stores and department stores. The purpose of this paper is to analyze consumers' recognition of traditional retail markets using a multinomial logit model and suggest strategies to promote the traditional retail markets.The results of the analysis present several implications: First, most consumers often buy small amount of products and are satisfied with the quality of products in the traditional retail markets. Second, investment in parking facilities for consumers is the most important physical factor. Third, the difference in consumers' characteristics requires differentiation of strategy on physical or non-physical factors to promote the traditional retail markets.
목차
1. 서론2. 우리나라 재래시장의 현황3. 재래시장에 대한 소비자 인식 분석4. 요약 및 결론
서지인용
page. 59 - 77
발행처
한국농촌경제연구원
주제어
재래시장; 소비자; 다항로짓 모형; traditional retail market; consumer; multinomial logit model
발간물 유형
KREI 논문
URI
http://repository.krei.re.kr/handle/2018.oak/19666
Appears in Collections:
학술지 논문 > 농촌경제 / JRD
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