송미령 성주인 정승신 2018-11-15T07:59:04Z 2018-11-21T01:20:05Z 2004-12 C2004-31 http://repository.krei.re.kr/handle/2018.oak/14724 Responding to changing consumer preferences and increasing demand for leisure activities and tourism, the Gang-Won province conceived a project of a rural-mountainous area tourist resort town. Its proposed goal is, by offering city residents a sound program of, and a space for, leisure activities, to promote the positive image of the province and to offer income-doubling opportunities for rural and mountain village residents. The province set aside 2.5 billion wons for the project (for the period of 2004-2006), and selected three villages, Uh-Heul ri and Bo-Gwang 1 and 2 ri, of the Seong-San myon through a competitive selection process. This project area has a number of advantages, namely easy access, rich cultural assets of nearby Gang-Neung, and natural resources of mountainous DaeGwanRyong and coastal areas. However, this area suffers from a lack of sleeping accommodations and other convenient facilities, and of any activity programs that fully utilize local attractions and assets. In this planning and consulting report, five strategies are devised as propellants: they are (1) propping up local residents as a principal actor responsible for the program and development through a continuous education and training, (2) getting ready a number of facilities for leisure and sports activities, (3) erecting a number of facilities that will allow visitors to go through and experience ways of life and culture in rural and mountain villages, (4) preserving and cultivating natural landscape, and finally (5) developing a number of activity programs suitable for, and taking a full advantage of, the aforementioned physical facilities. In addition, to fully realize the potential of the area, ten major facilities, such as visitors' center, organic produce greenhouse, auto camping ground, mountain bike path, climbing and hiking trail and para-gliding take-off zone, are proposed. Also, a number of activity programs for visitors, education and training programs for local residents, and place marketing programs are suggested. The project is expected to, upon its completion, bring in about 1,230 daily visitors, extra income of about 1.05 billion wons, and 60 extra employment opportunities on average. For the successful completion of the project, the city of Gang-Neung put up extra 2.5 billion won to match the fund handed out by the Gang-Won province. Reserarchers: Song, Mi-Ryung (mrsong@krei.re.kr) Seong, Joo-In and Jeong, Seung-Shin Responding to changing consumer preferences and increasing demand for leisure activities and tourism, the Gang-Won province conceived a project of a rural-mountainous area tourist resort town. Its proposed goal is, by offering city residents a sound program of, and a space for, leisure activities, to promote the positive image of the province and to offer income-doubling opportunities for rural and mountain village residents. The province set aside 2.5 billion wons for the project (for the period of 2004-2006), and selected three villages, Uh-Heul ri and Bo-Gwang 1 and 2 ri, of the Seong-San myon through a competitive selection process. This project area has a number of advantages, namely easy access, rich cultural assets of nearby Gang-Neung, and natural resources of mountainous DaeGwanRyong and coastal areas. However, this area suffers from a lack of sleeping accommodations and other convenient facilities, and of any activity programs that fully utilize local attractions and assets. In this planning and consulting report, five strategies are devised as propellants: they are (1) propping up local residents as a principal actor responsible for the program and development through a continuous education and training, (2) getting ready a number of facilities for leisure and sports activities, (3) erecting a number of facilities that will allow visitors to go through and experience ways of life and culture in rural and mountain villages, (4) preserving and cultivating natural landscape, and finally (5) developing a number of activity programs suitable for, and taking a full advantage of, the aforementioned physical facilities. In addition, to fully realize the potential of the area, ten major facilities, such as visitors' center, organic produce greenhouse, auto camping ground, mountain bike path, climbing and hiking trail and para-gliding take-off zone, are proposed. Also, a number of activity programs for visitors, education and training programs for local residents, and place marketing programs are suggested. The project is expected to, upon its completion, bring in about 1,230 daily visitors, extra income of about 1.05 billion wons, and 60 extra employment opportunities on average. For the successful completion of the project, the city of Gang-Neung put up extra 2.5 billion won to match the fund handed out by the Gang-Won province. Reserarchers: Song, Mi-Ryung (mrsong@krei.re.kr) Seong, Joo-In and Jeong, Seung-Shin 제1장 계획의 개요 1. 계획의 배경과 필요성 3 2. 계획과 목적 4 3. 계획의 성격 4 4. 계획의 범위와 내용 4 5. 계획의 방법 6 6. 계획의 기대효과 6 7. 계획의 추진경위 7 제2장 농촌관광의 현황 및 사례 제1절 농촌관광과 지역발전 11 1. 농촌관광의 대두 배경 11 2. 한국형 농촌관광의 특징과 지향점 12 3. 농촌관광을 통한 지역발전 효과 13 제2절 농촌관광 정책의 추진 동향 15 1. 중앙정부 정책 15 2. 지방자치단체 정책 16 3. 기타 민간의 움직임 18 제3절 농촌관광의 사례와 시사점 19 1. 국내 시·군 단위 사례 19 2. 국내 마을 단위 사례 23 3. 외국의 농촌관광 추진 사례 26 제3장 대상지의 현황과 개발 여건 제1절 일반 현황 37 1. 인문환경 37 2. 자연환경 41 제2절 관광자원 현황 47 1. 강릉시 주요 관광자원 47 2. 사업대상지 주요 관광자원 47 3. 관광 기반시설 55 제3절 관련 상위 계획 및 법률 59 1. 관련 계획에서 사업 대상지의 위치 59 2. 주요 개발 관련 법률 61 제4장 주민 및 방문객의 개발수요 제1절 농촌관광 수요전망과 대상지 방문수요 특성 67 1. 국내 및 강원도의 농촌관광 총량 67 2. 사업대상지의 관광객 현황 69 3. 농촌관광 동향에 비춰본 대상지 여건 76 제2절 주민 및 방문객 관광개발 수요 78 1. 주민 의견 조사 분석 78 2. 방문객 의견 조사 분석 82 제5장 계획 수립의 기본 구상 제1절 대상지의 개발여건 종합 91 1. SWOT 분석 91 2. SWOT 분석의 시사점 91 제2절 개발 목표 및 방향 94 1. 개발 목표 94 2. 개발 방향 94 3. 추진 전략 96 제6장 주요 도입시설 계획 제1절 활력넘치는 레포츠공간 정비하기 101 ■자동차공원 101 ■등산로 113 ■패러글라이딩 이륙 및 착륙장 125 ■산책로와 자전거코스 127 제2절 특색있는 체험시설 조성하기 132 ■도농교류안내센터; 대관령 어울림 132 ■전통음식체험장 147 ■영농·자연체험단지(수초단지, 야생초단지, 친환경 산채단지) 150 제3절 아름다운 경관 가꾸기 154 ■조경 식재 154 ■마을 안내판 162 ■야간경관조명 174 제7장 프로그램 및 마케팅 계획 제1절 추진 프로그램 179 1. 도입시설별 추진 프로그램 179 2. 표적시장별 추진 프로그램 180 3. 사업대상지 전체의 상설 중점 프로그램 181 제2절 마케팅 계획 183 1. 온라인을 통한 관계 마케팅 183 2. 직접 판매를 통한 체험마케팅 184 3. 매체를 이용한 마케팅 185 4. 축제 및 이벤트를 활용한 마케팅 186 제8장 사업 추진 및 관리운영 방안 제1절 사업비 추계 및 재원의 조달 191 1. 수요 예측 191 2. 사업별 소요비용 193 3. 연차별 투자 195 제2절 사업 추진의 파급효과 197 1. 경제적 효과 197 2. 사회문화적 효과 198 3. 환경적 효과 199 제3절 사업의 추진 주체와 역할 200 1. 주체별 역할 분담 200 2. 사업 추진 절차 202 3. 사업의 운영 방식 202 부 록 주민조사표 207 방문객조사표 211 참고문헌 215 한국농촌경제연구원 농산촌 테마관광 종합타운 조성사업 실시계획 A Masterplan for a Rural-Mountainous Area Tourist Resort Town KREI 보고서 Song, Miryung Seong, Jooin 9999-12-31 9999-12-31