황의식 박재홍 조경출 조명기 2018-11-15T07:59:18Z 2018-11-15T07:59:18Z 2004-12 C2004-53 http://repository.krei.re.kr/handle/2018.oak/14741 This study aims to develop strategies for marketing innovation in agricultural producing district in Korea by investigating the introduction of co-marketing firm. The main results of this study are summarized as follows. Firstly, the current situation and problems of marketing in agricultural producing district are examined through the related information and statistics. Secondly, the necessity of introduction of co-marketing firm is discussed. Thirdly, the case studies of overseas on change of marketing organization in foreign agricultural producing district are pursued. Fourthly, the definition of co-marketing firm and selection criteria are directed attention to. Lastly, strategies for developing co-marketing firm are suggested. Researchers: Hwang Eui-Sik, Park Jaehong, Cho Kyung-Chool E-mail address: eshwang@krei.re.kr This study aims to develop strategies for marketing innovation in agricultural producing district in Korea by investigating the introduction of co-marketing firm. The main results of this study are summarized as follows. Firstly, the current situation and problems of marketing in agricultural producing district are examined through the related information and statistics. Secondly, the necessity of introduction of co-marketing firm is discussed. Thirdly, the case studies of overseas on change of marketing organization in foreign agricultural producing district are pursued. Fourthly, the definition of co-marketing firm and selection criteria are directed attention to. Lastly, strategies for developing co-marketing firm are suggested. Researchers: Hwang Eui-Sik, Park Jaehong, Cho Kyung-Chool E-mail address: eshwang@krei.re.kr 요약문 vi 제 1 장 서 론 1 1. 연구의 배경 및 필요성 1 2. 연구목적 4 3. 선행연구 검토 4 4. 주요 연구 내용 7 5. 연구방법 8 제 2 장 산지유통 실태와 문제점 9 1. 산지유통정책자금 지원 실태 9 2. 산지유통조직 발달과정 11 3. 산지유통전문조직의 실태와 문제 14 제 3 장 공동마케팅조직 도입의 필요성 21 1. 농산물 유통환경 변화와 거래관행 변화 21 2. 거래관행의 변화에 대응한 산지유통혁신 방향 32 제 4 장 선진국의 산지유통조직 변화 사례 45 1. 일본 이바라끼현 VFS(vegetable fruit station) 45 2. 프랑스 도를레안느(Dorleane) 47 3. 네덜란드 그린너리(Greenery) 49 제 5 장 공동마케팅조직의 개념 53 1. 공동마케팅조직의 개념 설정 53 2. 공동마케팅조직 신청 기준 설정 65 3. 공동마케팅조직 육성 추진일정 70 제 6 장 공동마케팅조직 발전전략 73 1. 공동마케팅조직의 비전 73 2. 공동마케팅조직 유형별 발전전략 74 3. 공동마케팅조직 육성 정책방향 80 4. 제도적 기반구축 86 5. 다양한 인프라 구축 및 정책 지원 88 6. 공동마케팅조직 운영방안 91 Abstract 98 참고문헌 99 한국농촌경제연구원 산지유통 혁신을 위한 공동마케팅조직 발전전략 Strategies for Development of Co-Marketing Firm in the interests of Innovation of Marketing in Agricultural Producing District KREI 보고서 Hwang, Euisik Park, Jaehong Joe, Kyungchool Cho, Myungki