황의식 박준기 문한필 2018-11-15T08:02:01Z 2018-11-21T01:20:11Z 2005-12 C2005-47 http://repository.krei.re.kr/handle/2018.oak/14889 This study aims to advise the marketing structure and strategies in common of the cooperatives in Damyang county. The current situation in the retail market such as increased market concentration of the super-center format is risk factor to cooperative marketing in production sites. The change of agricultural marketing environment leads to innovation in agricultural produce shippers and needs new adaptation of the agricultural cooperatives. The role of agricultural cooperative which is charge of marketing in agricultural producing district is very important. A suggested main direction is how to establish the cooperative marketing agency in common. In damyang county, small scale farmers' group in pooling is well developed. So, it is important of the related agents to share the vision of the market-oriented marketing strategies. To improve cooperation in strawberry marketing, pooling type will be converted point pooling schemes. Researchers: Hwang Eui-Sik, Park Jun-Gi, Moon Han-Pil E-mail address: eshwang@krei.re.kr This study aims to advise the marketing structure and strategies in common of the cooperatives in Damyang county. The current situation in the retail market such as increased market concentration of the super-center format is risk factor to cooperative marketing in production sites. The change of agricultural marketing environment leads to innovation in agricultural produce shippers and needs new adaptation of the agricultural cooperatives. The role of agricultural cooperative which is charge of marketing in agricultural producing district is very important. A suggested main direction is how to establish the cooperative marketing agency in common. In damyang county, small scale farmers' group in pooling is well developed. So, it is important of the related agents to share the vision of the market-oriented marketing strategies. To improve cooperation in strawberry marketing, pooling type will be converted point pooling schemes. Researchers: Hwang Eui-Sik, Park Jun-Gi, Moon Han-Pil E-mail address: eshwang@krei.re.kr 제1장 서 론 1. 연구 필요성 1 2. 연구 목적 4 제2장 농산물 유통환경 변화 1. 수요 및 소비구조의 변화 5 2. 소비지 시장의 변화 6 3. 농산물유통 패러다임의 전환 10 4. 산지유통의 과제 15 제3장 농산물 유통정책 환경변화 1. 산지유통정책의 변화 20 2. 농협의 연합마케팅사업 추진현황 25 제4장 담양 농산물 생산 및 유통 실태 1. 농산물 생산실태 34 2. 원예농산물 유통실태 37 3. 담양 산지유통 과제 : 컨설팅 과제 44 제5장 담양군 연합판매사업 활성화 전략 1. 담양군 산지유통혁신의 비전 48 2. 연합판매사업의 주체 설정방안 56 3. 연합판매사업의 단계별 추진 60 4. 공동계산제 도입방안 : 점수제 공동계산 61 5. 군 행정과 농협사업의 협력체제 구축 64 6. 출하경로 관리 68 제6장 요약 및 결론 71 「담양군 산지유통 혁신전략」발표자료 76 한국농촌경제연구원 담양지역 연합판매사업 컨설팅 보고서 Consulting Report on the Agricultural Marketing in common for the Damyang County Agricultural Cooperatives KREI 보고서 Hwang, Euisik Park, Joonki Moon, Hanpil 9999-12-31 9999-12-31