김성각 2018-11-15T08:45:47Z 2018-11-15T08:45:47Z 2003-10-01 RE26-3-8 http://repository.krei.re.kr/handle/2018.oak/17877 Contents 1. 머리말 2. 농산물 브랜드의 확립과 인증제도 3.본질적인 제품차별화와 가고시마흑돈 브랜드의 형성 4. 가고시마흑돈의 인증제도와 마케팅 5. 가고시마흑돈 브랜드의 금후 과제 Abstract Because of its product characteristics, pork is said to be comparatively difficult to make a strong brand and, even after a brand is established, the price gap among the brands is not as significant as beef. Under this situation, the Kagosima Gurobuta has succeeded in developing a celebrated brand and have reached the top of branded porks. In this paper, the brand development of the Kagosima Gurobuta, which is a result of product differentiation in the process of production distribution and marketing activities to keep the differentiation throughout the distribution channel, is analyzed mainly focusing on the product differentiation and certification system. Abstract Because of its product characteristics, pork is said to be comparatively difficult to make a strong brand and, even after a brand is established, the price gap among the brands is not as significant as beef. Under this situation, the Kagosima Gurobuta has succeeded in developing a celebrated brand and have reached the top of branded porks. In this paper, the brand development of the Kagosima Gurobuta, which is a result of product differentiation in the process of production distribution and marketing activities to keep the differentiation throughout the distribution channel, is analyzed mainly focusing on the product differentiation and certification system. KREI 가고시마흑돈의 브랜드 확립과 마케팅 Branded Agricultural Products & Certification Systemin Japan : A Case Study on the Kagosima Gurobuta(Black Pig) Brand KREI 논문 Kim, Sunggak