권회민 진현정 박기환 2018-11-15T09:37:37Z 2018-11-15T09:37:37Z 2011-04 RE34-1-02 http://repository.krei.re.kr/handle/2018.oak/19601 The market for domestic wheat ramen has been steadily growing, but it is still away from consumers' popular taste. However, growth of the domestic wheat ramen market is needed for a stable demand for domestic wheat. This study analyzes consumer preference on domestic wheat ramen using the conjoint analysis. The results show that 'price' is the most important factor among various properties of domestic wheat ramen, followed by ‘packaging type’, ‘noodle type’, and 'brand'. The average willingness-to-pay for domestic wheat ramen by respondents was 1,146 won when compared to the current price, 1,000 won, for generic ramen. The market for domestic wheat ramen has been steadily growing, but it is still away from consumers' popular taste. However, growth of the domestic wheat ramen market is needed for a stable demand for domestic wheat. This study analyzes consumer preference on domestic wheat ramen using the conjoint analysis. The results show that 'price' is the most important factor among various properties of domestic wheat ramen, followed by ‘packaging type’, ‘noodle type’, and 'brand'. The average willingness-to-pay for domestic wheat ramen by respondents was 1,146 won when compared to the current price, 1,000 won, for generic ramen. 1. 서론 2. 분석 모형 3. 소비자 구매행태 분석 4. 소비자 선호도 분석결과 5. 결론 한국농촌경제연구원 우리밀라면에 대한 소비자 선호도 분석 Analysis of Consumer Preference on Domestic Wheat Ramen KREI 논문 37 19 Kwon, Hoemin Jin, Hyunjoung Park, Kihwan page. 19 - 37 라면 우리밀라면 컨조인트 분석 ramen domestic wheat ramen conjoint analysis