김경필 이지용 어명근 한정희 2018-11-15T09:39:04Z 2018-11-15T09:39:04Z 2011-10-21 RE34-4-05 http://repository.krei.re.kr/handle/2018.oak/19718 Russia is an emerging market for Korean fruits and one of the biggest Korean mandarin importers. The purpose of this paper is to analyze the consumers' preference for Korean mandarin in the Russian market. The Russian market is divided into two regions and studied, Vladivostok and Moscow. Field and survey researches were conducted to investigate the market and consumers' behaviors. A conjoint analysis was also conducted to define the consumers' preference for commodity attributes of Korean mandarin. The results of analysis provide the basic information needed to make commercialization and marketing strategies to expand the market share of Korean mandarin in the Russian market. Russia is an emerging market for Korean fruits and one of the biggest Korean mandarin importers. The purpose of this paper is to analyze the consumers' preference for Korean mandarin in the Russian market. The Russian market is divided into two regions and studied, Vladivostok and Moscow. Field and survey researches were conducted to investigate the market and consumers' behaviors. A conjoint analysis was also conducted to define the consumers' preference for commodity attributes of Korean mandarin. The results of analysis provide the basic information needed to make commercialization and marketing strategies to expand the market share of Korean mandarin in the Russian market. 1. 서론 2. 과실 및 감귤 구매행태 3. 감귤 상품 소비자 선호도 분석 4. 요약 및 시사점 한국농촌경제연구원 러시아 소비자의 한국산 감귤 선호도 분석 The consumers' preference about Korean mandarin in the Russian market KREI 논문 102 83 Kim, Kyungphil Lee, Jiyong Eor, Myongkeun Han, Junghee page. 83 - 102 한국산 감귤 소비자 선호 컨조인트 분석 마케팅 수출 Korean mandarin consumers' preference conjoint analysis marketing export