김경필 문한필 한정희 2018-11-15T09:41:48Z 2018-11-15T09:41:48Z 2011-11-30 R631-1 http://repository.krei.re.kr/handle/2018.oak/19865 이 연구는 농식품 수출을 증대하면서 수출 기반을 강화할 수 있도록 수출지원제도의 개선방안을 도출하기 위해 수행하였다. 연구목적을 달성하기 위해 연구내용은 크게 농식품 수출지원동향 분석, 수출 영향요인 및 성과 분석, 수출물량 공급기반 분석, 수출지원제도에 대한 수출업체와 수출전문가의 의식 조사, 한·중·일 수출지원제도 비교 분석으로 구분하여 수행하였다. This is the second year report of the two-year collaborative research entitled 'A study on the agricultural export promotion strategies', which is led by the Korea Council of Economic and Social Research Institute. The purpose of this study is to establish some effective agricultural export promotion strategies. Various factors that affect Korean agricultural export have been analyzed by the Gravity model and found out GDP of the importing country and spacial distance from Korea were positively related with export amount. Also, government expenditure for export marketing increases agricultural exports. In this study, emerging export markets were classified by four types; growth-potential neighbor market, growth-potential long distance market, uncommon culture market, and fast-growing neighbor market. After selecting export promising product for each type of market, this study established export marketing strategies through the Conjoint Analyses and market-share simulations. Also, this study provided export pricing strategies for each market by the Price Sensitivity Measurement(PSM). As a conclusion, this study provided some measures to expand agricultural export markets as follows; First, organization and collectivization are needed to overcome the limits of small-scale structure of Korean agriculture. Flexible and various rather than uniformed policies should be applied to this process since the environment and conditions are very different according to the farms, products, and the locations. Second, restructuring of agricultural export industry should be enforced by the government and the industry themselves in order to expand export markets. Since the scale of exporting companies are too small to sustain in the market, they can't establish strong brand power of Korean agricultural products in the overseas market. Through the entry into and exit from the market according to its principle, they need to merge into the large and specialized enterprises. Finally, government export promotion support should be indirect and long-lasting rather than direct and one-time exhausting ones. For example, current expenditure for export logistic would be better to transit to the support for construction of export infrastructure such as cold chain, proccessing facilities, and common warehouse, etc. Support for overseas marketing and buyer invitation costs can also be considered as export infrastructure expenditures which would lead to the self-sustainable exporting farms and company. Researchers: Kyungphil Kim, Hanphil Moon, Junghee Han E-mail: kkphil@krei.re.kr 제1장 서 론 제2장 농식품 수출지원사업 현황 제3장 수출 영향요인 분석 제4장 수출물량 공급기반 분석 제5장 수출지원제도에 대한 수출업체·전문가 의식 제6장 한·중·일 수출지원제도 분석 제7장 수출지원제도 개선방안 제8장 요약 및 결론 한국농촌경제연구원 농식품 수출지원제도 개선방안 A Study for improving export promotion programs KREI 보고서 Kim, Kyungphil Moon, Hanpil 농식품 수출 수출지원 농산물 수출시장 확대 방안(2의2차년도)