권기대 김신애 김동범 홍순일 이익주 2018-11-15T09:44:46Z 2018-11-15T09:44:46Z 2012-10-19 RE35-4-07 http://repository.krei.re.kr/handle/2018.oak/20121 This study is an exploratory case study analyzing the relationship between cultural reputation (i.e., reputation of a local cultural festival) and intentions to repurchase local agricultural brands (i.e., the effect of a Baekje cultural festival's image, visitors' satisfaction level, and the festival's reputation on visitors' intentions to repurchase Goodtrae brand agricultural products). We collected statistically usable data from 268 questionnaire respondents who live in Chungcheong provinces and analyzed them with SPSS 18.0. Analysis results revealed that, first, brand image and visitor's satisfaction of 2010 Great Baekje World Festival had influence on the reputation of the cultural festival. Second, the survey found that reputation has influence on the visitors' intentions to repurchase Goodtrae brand agricultural products. This study is an exploratory case study analyzing the relationship between cultural reputation (i.e., reputation of a local cultural festival) and intentions to repurchase local agricultural brands (i.e., the effect of a Baekje cultural festival's image, visitors' satisfaction level, and the festival's reputation on visitors' intentions to repurchase Goodtrae brand agricultural products). We collected statistically usable data from 268 questionnaire respondents who live in Chungcheong provinces and analyzed them with SPSS 18.0. Analysis results revealed that, first, brand image and visitor's satisfaction of 2010 Great Baekje World Festival had influence on the reputation of the cultural festival. Second, the survey found that reputation has influence on the visitors' intentions to repurchase Goodtrae brand agricultural products. 1. 서 론 2. 선행연구 및 연구가설 3. 변수의 조작적 정의와 연구방법 4. 분석결과 및 토론 5. 결 론 한국농촌경제연구원 문화제의 명성이 농산물브랜드 재구매에 미치는 영향: 2010 세계대백제전을 중심으로 The Effect of Cultural Reputation on Agricultural Brand Repurchase Intentions: The Case of 2010 Great Baekje World Festival KREI 논문 Kwon, Kidae Kim, Shine Kim, Dongbeom Hong, Sunhill Lee, Ikju 축제 브랜드 이미지 방문객 만족 명성 브랜드 재구매 의향 굿뜨래 festival brand image visitor satisfaction reputation brand repurchase intentions Goodtrae