신영식 전상곤 2018-11-15T09:49:07Z 2018-11-15T09:49:07Z 2013-08-12 RE36-2-02 http://repository.krei.re.kr/handle/2018.oak/20461 This study analyses the factors that affect the purchase of environmentally-friendly rice for school meals, especially focusing on Goseong's Life Environment Rice. To obtain the data, 50 primary, middle and high schools in Gyeongsangnam-do were chosen for survey. A cross frequency analysis is conducted to identify the key explanatory variables that decide the purchase of environmentally-friendly rice for school meals. Also, a logit model is used to find a model that fits the survey data and to calculate marginal effects of several key variables. The study finds that key factors that affect the purchase of environmentally-friendly rice for school meals are the GAP mark, geographical environment, grade, and marketing channel. This study can be used for Goseong-gun to set up a plan to increase the demand for Goseong's Life Environment Rice. This study analyses the factors that affect the purchase of environmentally-friendly rice for school meals, especially focusing on Goseong's Life Environment Rice. To obtain the data, 50 primary, middle and high schools in Gyeongsangnam-do were chosen for survey. A cross frequency analysis is conducted to identify the key explanatory variables that decide the purchase of environmentally-friendly rice for school meals. Also, a logit model is used to find a model that fits the survey data and to calculate marginal effects of several key variables. The study finds that key factors that affect the purchase of environmentally-friendly rice for school meals are the GAP mark, geographical environment, grade, and marketing channel. This study can be used for Goseong-gun to set up a plan to increase the demand for Goseong's Life Environment Rice. 1. 서론 2. 학교급식 현황 3. 실증분석 4. 요약 및 결론 한국농촌경제연구원 학교급식 친환경쌀의 구매 결정 요인 분석 : 고성 생명환경쌀 사례를 중심으로 Analysis on the factors affecting the purchase of environmentally-friendly rice for school meals: Focusing on Goseong's Life Environment Rice KREI 논문 42 25 Shin, Youngsik Jeon, Sanggon page. 25 - 42