TY - GEN AU - 김성훈 PY - 2011/07/31 UR - http://repository.krei.re.kr/handle/2018.oak/19666 AB - In Korea, there are more than 1,500 traditional retail markets selling agricultural and other products to consumers, but the number has gone down a lot recently due to increasing number of discount stores and department stores. The purpose of this paper is to analyze consumers' recognition of traditional retail markets using a multinomial logit model and suggest strategies to promote the traditional retail markets.The results of the analysis present several implications: First, most consumers often buy small amount of products and are satisfied with the quality of products in the traditional retail markets. Second, investment in parking facilities for consumers is the most important physical factor. Third, the difference in consumers' characteristics requires differentiation of strategy on physical or non-physical factors to promote the traditional retail markets. AB - In Korea, there are more than 1,500 traditional retail markets selling agricultural and other products to consumers, but the number has gone down a lot recently due to increasing number of discount stores and department stores. The purpose of this paper is to analyze consumers' recognition of traditional retail markets using a multinomial logit model and suggest strategies to promote the traditional retail markets.The results of the analysis present several implications: First, most consumers often buy small amount of products and are satisfied with the quality of products in the traditional retail markets. Second, investment in parking facilities for consumers is the most important physical factor. Third, the difference in consumers' characteristics requires differentiation of strategy on physical or non-physical factors to promote the traditional retail markets. PB - 한국농촌경제연구원 TI - 소비자 인식 분석을 통한 재래시장의 활성화 방안 도출 TT - Analysis on Consumers’ Perception for the Promotion of Traditional Retail Market EP - 77 SP - 59 TA - Kim, Sunghun TA - Han, Jaehwan KW - 재래시장 KW - 소비자 KW - 다항로짓 모형 KW - traditional retail market KW - consumer KW - multinomial logit model ER -