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dc.description.tableofcontents목 차Ⅰ. 조사 목적 및 방법 1. 조사 목적 2. 조사방법 3. 자료처리 및 분석Ⅱ. 농업.농촌에 대한 인식 및 태도 변화 1. 농업인들의 영농활동과 관련한 의식변화 2. 농촌생활 수준의 향상 여부에 대한 의식 3. 농사 만족도 및 농촌거주에 대한의식Ⅲ. 농업정책 전반에 대한 인식 1. 농정 전반에 대한 평가와 요구 2. 쌀산업여건변화에 대한 인식 3. 한-칠레 FTA협상에 대한 의식 4. 농지제도변화에 대한농업인 의식Ⅳ. 농업 농촌 정보화관련 의식 1. 정보화장비 보유와 이용 실태 2. 농업인들의정보화에 대한 대응과 요구Ⅴ. 기타 의견 및 건의 사항Ⅵ. 요약 및 시사점부록.「2002년 농업인의식구조 변화에 관한 여론조사」조사표참고 문헌-
dc.description.tableofcontentsPromotion for the development of agribusiness venture has beenemphasized to enhance value added in agriculture through increasing efficiencyof the agricultural system, and to vitalize farm and rural economy throughincreasing non-farm income of the farm household in Korea. However, policyprograms for the development of agribusiness venture have various problems suchas confused policy target, goal, and measurements to meet policyimplications.Objectives of this study are as follow ; (i) to establish concept ofthe agribusiness venture and identify implications of the development ofagribusiness venture in Korea, (ii) to identify current situations and problemsof the agribusiness venture in terms of policy programs and business itself,(iii) to suggest promotional strategies for the development of agribusinessventure. Followings are summaries of the major findings.(1) Concept of the venture business implies that "new businesses gethigh returns with new technology and idea, with high risk", in general. Theconcept of agribusiness venture includes all the agriculture related businesseswithout considering size, ownership, and type of business. This is expandedconcept compared with the 'agricultural venture(venture farm)' in terms of therange and type of business. However, there are three different types ofagribusiness venture; Government approved venture businesses in agribusinesssector(Type I), agribusiness firms which are not approved as venture yet(TypeII), and farm(or farmer) which are looking for high value- added products withnew idea and technology(Type III).(2) Government enacted 'Special Law for the Promotion of VentureBusiness' in 1997, and provided various incentives such as low rate capitalloan, cheap business site, technical advice, tax reduction, etc. for theapproved venture business. However, there are inefficiency problems becausethese programs are introduced by the various organizations. Furthermore, theseprograms have obvious limitation to promote agribusiness because there are nospeciality for this sector in the approval process, and limited number ofbusiness incubator in rural area.(3) Ministry of Agriculture and Forestry(MAF) introduced programs forthe promotion of agribusiness venture such as providing research fund for thetechnology development of small medium industry (1998), establishingagribusiness specialized investment cooperatives (2001), supporting for themanagement of agribusiness venture incubator (2002), and organizing agribusinessventure investment exhibition and business contest(2002). Although the MAFimproved in terms of policy category, there are questions what is the goal andwho are the target group because the MAF does not have master plan for thedevelopment of agribusiness venture.(4) Number of agricultural venture business is 27 which is 0.2% oftotal government approved venture business 10,182 in 2002. If we expand thecategory of agriculture into agribusiness, this number goes 304, or 3.0% of thetotal venture business. In this case, agribusiness venture consist of foodprocessing(39.8%), farm machinery and agricultural inputs(16.8%), environmentaland new materials(16.8%), and bio-technology(16.4%), etc. Compared with otherventure business, agribusiness venture has less share of RD and venturecapital investment venture, larger share of rural area located venture.(5) According to the survey results, key factors of the successagribusiness are as follows : RD investment to develop new ideaand technology, development of high valued-added new products whichmeet for the consumer's preference, differ-entiation in terms ofprice, production process, and image, etc., specific business modelsuch as membership system, net-working, consumer relation management, link withgreen tourism, etc., introduction of the various marketingstrategies such as electronic commerce and direct market with large shoppingmall.While faced problems of the agribusiness venture arediffered from the stage of development. For example, agribusiness in theplanning stage faced lack of information and special knowledge, startupfinancing and marketing strategies in the starting stage, and market share inthe growth stage venture business. To solve these problems with governmentsupport, most potential agribusiness venture want to get government ventureapproval.(6) There are three principles for the development of agribusinessventure. First, master plan for the promotion of agribusiness venture should beprepared. Since agricultural sector has quite different characteristics, specialprograms for the promotion of agribusiness venture are necessary. Second,agribusiness venture program should be designed for the three different types oftarget group. Especially, government concerns are necessary for supportingRD and business incubator to develop new idea of the starting business,while enforcing linkage with existing government support system throughintroducing venture approval system for the (Type II). Third, promotionalstrategies for agribusiness venture should be designed based on the stage ofdevelopment. For example, providing information and training opportunities arecritical in the planing stage, while capital, appropriate worker, and market areimportant in the opening stage.Following strategies for the development of agribusiness venture aresuggested ; RD for the development of venture idea,education and training to cultivate entrepreneurship, providingtechnology and information to help reasonable decision making,establishing agribusiness incubator at the 'agricultural technology center' inrural area, introducing government approval system for theagribusiness venture, enforcing linkages with related policyprograms of the MAF to solve agribusiness venture's problems such as lack ofcapital and market, etc. reforming government regulation and relatedsystem to promote various business in niche market.-
dc.title2002년 농업인 의식구조 변화에 관한 여론조사 결과-
dc.title.alternative2002 survey results on changing perceptions of farmers-
dc.typeKREI 보고서-
dc.contributor.alternativeNameKim, Dongweon-
dc.contributor.alternativeNamePark, Hyejin-
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