AbstractThe aim of this study is to estimate economic value of the multifunctionalityof agriculture. A monetary valuation of the multifunctionality was conductedusing a contingent valuation method. The study sets up three scenarios dependingon the level of agricultural protection. The monetary values per year estimatedare 6,503.8 billion won, 4,335.8 billion won and 2,168 billion won for scenarios1, 2, and 3, respectively. Women generally revealed high willingness to pay(WTP) to compare with men, and those who travels frequently to rural area showedhigher preference to the multifunctionality.목 차1. 서론2. 가상순위결정모형과 분석방법3. 다원적 기능의 추정가치4. 요약및 결론 AbstractThe aim of this study is to estimate economic value of the multifunctionalityof agriculture. A monetary valuation of the multifunctionality was conductedusing a contingent valuation method. The study sets up three scenarios dependingon the level of agricultural protection. The monetary values per year estimatedare 6,503.8 billion won, 4,335.8 billion won and 2,168 billion won for scenarios1, 2, and 3, respectively. Women generally revealed high willingness to pay(WTP) to compare with men, and those who travels frequently to rural area showedhigher preference to the multifunctionality.