| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김성각 | - |
| dc.date.accessioned | 2018-11-15T08:45:47Z | - |
| dc.date.available | 2018-11-15T08:45:47Z | - |
| dc.date.issued | 2003-10-01 | - |
| dc.identifier.other | RE26-3-8 | - |
| dc.identifier.uri | http://repository.krei.re.kr/handle/2018.oak/17877 | - |
| dc.description.tableofcontents | Contents1.머리말2.농산물 브랜드의 확립과 인증제도3.본질적인 제품차별화와 가고시마흑돈 브랜드의형성4.가고시마흑돈의 인증제도와 마케팅5.가고시마흑돈 브랜드의 금후 과제AbstractBecauseof its product characteristics, pork is said to be comparatively difficult tomake a strong brand and, even after a brand is established, the price gap amongthe brands is not as significant as beef. Under this situation, the KagosimaGurobuta has succeeded in developing a celebrated brand and have reached the topof branded porks.In this paper, the brand development of the Kagosima Gurobuta,which is a result of product differentiation in the process of production distribution and marketing activities to keep the differentiationthroughout the distribution channel, is analyzed mainly focusing on the productdifferentiation and certification system. | - |
| dc.description.tableofcontents | AbstractBecauseof its product characteristics, pork is said to be comparatively difficult tomake a strong brand and, even after a brand is established, the price gap amongthe brands is not as significant as beef. Under this situation, the KagosimaGurobuta has succeeded in developing a celebrated brand and have reached the topof branded porks.In this paper, the brand development of the Kagosima Gurobuta,which is a result of product differentiation in the process of production distribution and marketing activities to keep the differentiationthroughout the distribution channel, is analyzed mainly focusing on the productdifferentiation and certification system. | - |
| dc.publisher | KREI | - |
| dc.title | 가고시마흑돈의 브랜드 확립과 마케팅 | - |
| dc.title.alternative | Branded Agricultural Products & Certification Systemin Japan : A Case Study on the Kagosima Gurobuta(Black Pig) Brand | - |
| dc.type | KREI 논문 | - |
| dc.contributor.alternativeName | Kim, Sunggak | - |
- Appears in Collections:
- 학술지 논문 > 농촌경제 / JRD
- Files in This Item:
- 가고시마흑돈의 브랜드 확립과 마케팅.pdf (467 kB) Download
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