향토자원 산업화를 위한 문화콘텐츠 개발 요소 : 광양 홍쌍리청매실농원의 문화콘텐츠 요소 분석

영문 제목
A Study of Element Analysis on Cultural-Contents Development Using the Traditional Local Resources to Industrialization : In case of the plum farm, Hong Ssang Ri's Cheong maesil at Gwangyang
저자
윤유석김미희강방훈정명철
출판년도
2010-12
초록
This paper analyzes the development elements of rural cultural contents that have contributed to the success of Hong Ssang Ri's Cheong Maesil Plum Farm in Gwangyang. At the farm, cultural events have been held in the form of festivals, tours, experience programs and exhibitions. Specifically, Hong Ssang Ri, who is the founder of the farm and a master of traditional food using plums as a main ingredient, tells her stories of how she developed the maesil plum into a traditional local resource through a book, a photo album, exhibits, description boards and others. The analysis methods used in this study are the narrative theory of narrative structure (express substance, express form, content substance, content form) and narrating elements (addresser, addressee, narrative, and narrating method). Hong Ssang Ri has narrated her stories to mothers, farmers, and unhealthy individuals to share her experiences, knowledge, feelings and thoughts. These narrative contents make people to understand the plum's value and meaning. In the process of industrializing the plum, the cultural contents of stories to share with consumers have contributed to the promotion of the plum by storytelling the brand ‘Hong Ssang Ri’ and the region ‘Gwangyang’.
This paper analyzes the development elements of rural cultural contents that have contributed to the success of Hong Ssang Ri's Cheong Maesil Plum Farm in Gwangyang. At the farm, cultural events have been held in the form of festivals, tours, experience programs and exhibitions. Specifically, Hong Ssang Ri, who is the founder of the farm and a master of traditional food using plums as a main ingredient, tells her stories of how she developed the maesil pluminto a traditional local resource through a book, a photo album, exhibits, description boards and others. The analysis methods used in this study are the narrative theory of narrative structure (express substance, express form, content substance, content form) and narrating elements (addresser, addressee, narrative, and narrating method). Hong Ssang Ri has narrated her stories to mothers, farmers, and unhealthy individuals to share her experiences, knowledge, feelings and thoughts. These narrative contents make people to understand the plum's value and meaning. In the process of industrializing the plum, the cultural contents of stories to share with consumers have contributed to the promotion of the plum by storytelling the brand ‘Hong Ssang Ri’ and the region ‘Gwangyang’.
목차
1. 서론2. 선행 연구3. 연구 방법4. 연구 결과5. 결론 및 제언
서지인용
page. 35 - 58
발행처
한국농촌경제연구원
주제어
향토자원; 산업화; 문화콘텐츠; 홍쌍리; traditional local resources; industrialization; cultural-contents; Hong Ssang Ri
발간물 유형
KREI 논문
URI
http://repository.krei.re.kr/handle/2018.oak/19513
Appears in Collections:
학술지 논문 > 농촌경제 / JRD
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향토자원 산업화를 위한 문화콘텐츠 개발 요소 : 광양 홍쌍리청매실농원의 문화콘텐츠 요소 분석.pdf (709.07 kB) Download

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